Corteva is a “Pioneer” in seed production but its new seed business will carry a different name — Vylor.
Corteva is spinning off its seed and genetics business, with plans to launch the new company later this year. The company says the new name combines valor with the idea the company is vying for opportunity.
Corteva is home to brands like Pioneer. The Des Moines Register reports former Pioneer officials had hoped Pioneer would be included in the name.
“With more than 4,000 germplasm patents and more than 2,000 biotechnology patents, Vylor’s innovation engine will be anchored in the industry’s most elite germplasm and transformative biotechnology, including a world-class pipeline that includes gamechangers like proprietary hybrid wheat, leadership in gene editing, multi-disease resistance corn and next-generation biofuels. The company will leverage its next generation scientific expertise to further strengthen its core business while exploring opportunities to expand to new row crops – and potentially beyond – to help farmers feed and fuel the world,” the company said in a news release.
The Vylor logo was designed with a stylized “l” that is said to represent a single chromosome, reflecting the role genetics has played and will continue to play in advancing agriculture. Vylor will use green, maroon and blue in its expanded color palette is a nod to its Pioneer, Brevant, Hogemeyer and Corteva heritage.
Vylor will launch with the largest seed production network in the world and world-record yields in corn and soybeans.
The company says its globally recognized brands hold top market share for key crops in nearly every region they serve.